Friday, May 4, 2007

Driscoll's Will Be Featured on Food Network's 'Unwrapped'

MAY 04, 2007 -- WATSONVILLE, Calif. -- The popular Food Network program, "Unwrapped" with host Marc Summers, will feature Driscoll's berries in a segment titled "Very Berry" to air on Monday, May 7 at 9:00 p.m.

Each week, "Unwrapped" uncovers behind-the-scenes details on classic American food. Host Summers explores the test kitchens and the secrets behind lunch box treats, soda pop, movie candy, and more.

"Unwrapped shows the passion people have for the food they produce and it gives us a chance to show the care and passion we put into our berries," says Gloria Chillon, Driscoll's marketing director.

The "Very Berry" segment explores the story behind Driscoll's berries. Miles Reiter, chairman and c.e.o. of Driscoll's, was interviewed for the program filmed in Watsonville. During the segment, Reiter talks about what the perfect berry means to him and the care and family tradition that goes into Driscoll's unique strawberries, raspberries, blackberries and blueberries.

In addition to first airing next Monday, the segment will also be shown Tuesday, May 8 at 12:00 a.m. and May 18 at 7:30 p.m.

Welcome to Driscoll's

For over a century, the Driscoll family has been growing premium berries that continually delight consumers. In order to provide the highest quality berries in the world, Driscoll's uses traditional breeding methods to create special berry plants. We then partner with independent farmers all around the globe who grow Driscoll's patented and non-patented berry varieties.

They offer a year-round supply of organic and non-organic (conventional) berries, including strawberries, raspberries, blackberries, and blueberries. In addition, Driscoll's offers conventional long stem strawberries and golden raspberries. Above all else, their berries are known for their sweet, delicious flavor and offering a delightful eating experience.

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