Spam is celebrated in a small local festival in Austin, Minnesota, where Hormel corporate headquarters are located. The event, known as Spam Jam, is a carnival-type celebration which coincides with local Fourth of July festivities, featuring parades and fireworks which often relate to the popular luncheon meat. Austin is also home to the Spam Museum, and the plant that produces Spam for most of North America and Europe.
The Spam Jam is not to be confused with Spamarama, which is a yearly festival held on April Fool's Day in Austin, Texas. The theme of Spamarama is gentle parody of Spam, rather than straightforward celebration: the event at the heart of the festival is a Spam cook-off that originated as a challenge to produce an appetizing recipe for the meat. The festival includes light sporting activities and numerous Christian musical acts, in addition to the cook-off.