Tuesday, June 19, 2007
Hebrew National introduces new franks, online promotion
By Ann Bagel Storck on 6/19/2007 for Meatingplace.com
ConAgra Foods brand Hebrew National has introduced Jumbo Beef Franks, which promise the same taste as a regular Hebrew National frank at nearly twice the size.
To help promote the new offering, Hebrew National is encouraging consumers to "Raise Your Hot Dog Inner Quality" at HebrewNational.com. The online quiz aims to educate consumers about the brand's kosher beef franks and the kosher production process.
According to a poll of 500 working mothers conducted by Ketchum Public Relations and M/A/R/C Research for Hebrew National, almost half of moms (49 percent) are unsure of what's inside a hot dog. When asked about the contents, moms surveyed suspected fillers (80 percent), by-products (76 percent), artificial flavors (66 percent), artificial colors (64 percent) and low-quality beef (63 percent).