I wanted to share with you all some things my customers are doing to generate more sales and return guest. I have a customer with a patio area outside normally used for regular seating and special events. They wanted to generate more sales on Thursday Nights. They have a BBQ on the patio and the seating is picnic table style. They are starting with a Mixed grill meal for $ 49 per person.
Appetizer: 4 ea 16-20 white shrimp skewered and BBQ = $ 1.60
Salad: Caeser Salad (chopped romaine, shred parm, croutons, dressing = $ 1.35
Entrée: All you can eat Tri tip, chicken leg qtrs, baby back ribs and fries = $ 6 - $ 12 (1 - 2 lbs of protein and is served by staff and is served about 45 min after cocktails, shrimp and salad served. People that want to pig out and get the best value will have to go back again and again so waste is kept to a minimum.
Total Food Cost: $ 14.95
Food Cost % : 30.5
Profit $ per person: $ 34.05 ( compared to 2 potential table turns with an avg profit per person of $ 8.00)
This event sold out (40 people) in less than a week. They have done this in the past and customers continue to respond even in tighter times.
Total Labor involved: (2) cooks @ $12 an hour x 3 hours = $ 72.00
(1) server for beverage service @ $ 8 an hour x 3 hours = $ 24.00
(1) busser (also helps run beverages) @ $ 8 an hour x 3 hours = $ 24.00
Server will get more than $ 200.00 in tips and will also tip out busser
Total event sales without beverage: 40 x $49 = $ 1,960.00
Total event food cost: 40 x $ 14.95 = $ 598.00
Total event labor: $120.00
Total profit without beverage: $ 1,242.00