Consumers are trading down in the price of their entrees, opting for chicken rather than beef. When they do order a beef dish — especially steak — they want a better product and a choice of seasonings in exchange for the higher price, says Technomic Executive Vice President Darren Tristano, in a news release.
These were two of the findings in Technomic's new Center of the Plate series of reports. Other findings were that three out of five consumers think that turkey (64 percent) and chicken (61 percent) are healthier than beef or pork, and that consumers want more ethnic and regional chicken dishes on menus than restaurants are providing to them.
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