Thursday, July 2, 2009

New Certified Angus Beef brand debuts

The Brand of Quality and Versatility Introduced 30 years ago as a brand of premium beef, a full line of fresh Certified Angus Beef ® brand products is offered today by an ever-expanding network of retail and foodservice partners. Less than 8 % of all beef earns the brand’s quality mark, meeting 10 stringent standards that ensure flavor, tenderness and juiciness in every bite.

Certified Angus Beef ® brand Prime
In addition to meeting the USDA Prime grading requirements, it must also meet all 10 of the Certified Angus Beef ® brand’s quality specifications. Less than 1% of all beef can meet those exacting standards.

Certified Angus Beef ® brand Natural
With Certified Angus Beef ® brand Natural, hormones have never been administered. Antibiotics have never been used. And no animal by-products have ever been fed. This “never, never, never” commitment is distinctly different from many other “natural beef” programs.

All cattle are traceable to place of birth. Plus, to earn the Certified Angus Beef® brand name, beef must meet all 10 of the brand’s stringent quality specifications for flavor, tenderness and juiciness.

Tahlequah, Okla.-based Reasor's has become the first retailer to offer the new Certified Angus Beef brand Prime Natural.

"We wanted a 'never, ever' program because that's an important factor to our customers," Paul Roach, Reasor's vice president of meat operations told, who dubbed Prime Natural the "Cadillac" of beef. "And, we wanted to give them a premium choice in the natural beef category."

Reasor's will sell mainly grilling steaks and roasts under the Prime Natural label at its 15 Oklahoma stores, although other cuts will be available based on customer demand. The product line will be offered with newly designed point-of-sale materials from Certified Angus Beef. Reasor's also offered education to help staff explain the new product to customers.

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