PMA Launches Online Produce Library

APRIL 11, 2007 -- NEWARK, Del.

The Produce Marketing Association (PMA), based here, has launched a new Web-based online produce library -- "I Know Produce" -- designed to simplify training and produce ordering for retailers

Tom Leonardelli, Produce Specialist at US Foodservice "Knows Produce" Shown here holding a head of baby iceberg.

and foodservice buyers, and to also help menu developers better understand the nutritional values of produce.

"We are constantly striving to provide industry members with the most useful, up-to-date resources," said PMA s.v.p./industry products & services Lorna Christie. "The new I Know Produce library gives users the flexibility to access extensive, updated product information from one convenient location whenever they need it."The interactive library, which replaces its print predecessor, "The Fresh Produce Manual," includes improvements to the type of information available for subscribers. In addition to nearly 175 produce commodities, more than 2,700 varieties provide the most comprehensive and inclusive list of produce items. Other information includes more extensive global availability, nutritional content descriptors, U.S. nutritional values, commodity/variety descriptions, and storage and handling guidelines.

"I Know Produce is a multifunctional tool with information that gives produce professionals a competitive edge," said Schnuck Markets, Inc. v.p./produce Mike O'Brien. "It is useful for everyone in the retail environment, from produce managers [to] store managers, category managers, buyers, and, yes, even a produce vice president!"

A free three-day trial is available by visiting the I Know Produce Internet library at www.iknowproduce.com. Companywide access for can be purchased at $500 for members, and $1,000 for nonmembers.