Saturday, April 28, 2007

Your Industry Leader For Quality And Service

Brian Isaeff, Territory Manager with US Foodservice San Francisco has been over-servicing accounts on the Monterey Peninsula since October 1997.

After working eight years as a Journeyman Meatcutter for a four store family owned grocery store in the Bay Area, Brian was hired by a full-line food distributor in the Bay Area that was beginning a fresh meat program.

Brian developed a territory of 30 accounts including Fine Host Catering at the Concord Pavilion- a 10,000 seat amphitheater, Beverages and More, and Diablo Foods of Quality.

Upon moving to the Monterey Peninsula in October of 1997 Brian created a territory of clients that include:

• 17th Street Grill
• Bird of Paradise Catering
• Big Sur River Inn
• Crown and Anchor
• Earthbound Farms
• Lucia Lodge
• Monterey Plaza Hotel
• Nepenthe
• Pebble Beach Resort
• Post Ranch Inn
• Redwood Grill at Fernwood
• The Santa Lucia Preserve
• Sea Harvest Restaurants

Many of these accounts are serviced as the primary supplier.

Brian’s success and longevity on the Peninsula over the last ten years are due to his product knowledge, commitment to service, and focus on his customer’s success.

Brian says, “I understand that my clients are running a business, and if I can’t provide the products that they need, in a timely fashion, at a competitive price, then they don’t need me.

In addition to that, I have opportunities to talk to the food manufacturers, and their brokers and try to remain on the cutting edge of new products and concepts that will help my customers to succeed.

I have an extremely large sample budget, not because I like to give things away, but because I have proven that if I bring the customer products that work for them, that we will sell more cases.

Peninsula Foodnews was born in 1997 as an extension of the product training and the sample cuttings that I do. It was a way to get information gleaned from those cuttings out to a wider base of customers or prospective customers.

Since the early editions of PFN were published I have had guest submissions from individuals in our industry that want to share new ideas, new products, and services. Submitters have included:

David Traugott,
Brian Meier, Center Of The Plate Specialist
Zeljka Boyd, Contessa Shrimp
Vince Licata, Marketing Manager
Walt Clark, Beverage Specialist

I have the confidence in my ability, my products, and my company that I can be your industry leader for quality and service!”

For more information please contact Brian at: Cellular: (831) 601-6398

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