Tuesday, December 16, 2008

CAB Posts Record Sales

The Certified Angus Beef ® brand posted sales of 634 million pounds in 2008, the highest mark in its 30-year history, the Wooster, Ohio-based company announced.

The increase was 51 million pounds, or 8.8 percent, over 2007 sales.

Licensed retailers increased sales by more than 10 percent, selling more than 318 million pounds, CAB reported.

The foodservice division increased sales by 4.5 million pounds, for a total of 213 million pounds.

More than 14.2 million head of cattle were identified for the brand — an increase of more than 750,000 head in the past year — and 2.5 million head certified. Acceptance rates rose to 17.8 percent.

The No. 1 Top Sales Volume Broadline Foodservice Distributor, U.S. Foodservices Inc. / Stockyards Meat Packing Co., Phoenix, Ariz., places intense focus on the brand. This Multi-Platinum Club member is a sales leader of middle meats, end meats, value-added products and grinds.

Customer tours and trade magazine articles add to its day-to-day sales efforts. The company is equally dedicated to assuring the integrity of the brand.

"This has been a remarkable year, and the accomplishments have been many," said John Stika, president of Certified Angus Beef LLC. "This achievement speaks to the integrity of the brand and the decades of success our licensed partners have had in providing consumers a high-quality product."

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