99 percent of the businesses in Big Sur recognize that the folks that travel up and down Highway One are their lifeblood. The beauty and reknown of the Big Sur area are a draw that will bring travelers here-once. Service is what brings them back again. Unfortunately, as there is anywhere else, there are exceptions to the rule. In Gorda there has been an uninterested, absentee owner and the lack of attention is apparent.
Here is the impression guests are left with after an overnight visit to Gorda in Big Sur from a blog called Tania's Travel Diary. "The worst place we saw in the USA was a motel in Gorda, Big Sur. this place is a total disgrace to American hospitality industry: dirty old room with a lock which does not work properly (neighbours helped us and opened our door with their key!), with no fridge or a TV set, no Internet, with leaking shower which did not let me sleep all night. All these "luxury" casts $275.00 plus taxes. They sell petrol there for $6.99 per gallon while other places were selling it for $4.99.
The food in the restaurant was very expensive but not edible which is an extreme rarity in the USA. I hardly can imagine a worse place to stay. To be fare, it was the only horrible place we encountered. In general, hotels are wonderful and service is very good."