10th Anniversary of Broccolini At Pebble Beach Food and Wine

Mann Packing Company Inc., of Salinas, is celebrating the 10th anniversary of its Broccolini line, promoting it at food festivals, trade shows and other venues.

The company is a sponsor of the Pebble Beach Food and Wine , March 27-30 and plans to promote the broccoli hybrid at the Produce Marketing Association’s Fresh Summit, Oct. 24-27 in Orlando, Fla., said Lorri Koster, vice president of marketing.

Broccolini has become the cornerstone of the company’s current success in the foodservice industry, she said.

The Pebble Beach event gives Mann an entry into what Koster called the “white tablecloth” arena, with 52 acclaimed U.S. chefs expected to attend.Read the full story here.