Whole Foods Helps You Save A Nickle, With Bargin Shopper Training

June 19, 2008

Even the retailer that critics sometimes call "Whole Paycheck" is getting in on the money-saving action as consumers worry more about high food prices.

Austin, Texas-based Whole Foods Market yesterday launched a series of in-store tools called "Value Shopping Tips, Tours, and Top Sellers" to help shoppers find deals throughout the store and stretch their food budget without sacrificing quality.

"We want customers to know there are many ways to continue enjoying quality foods on a budget, even during times of worldwide food inflation," said Bruce Silverman, Whole Foods' "Value Guru" and global v.p. of the company's private label program. "These tools are aimed at helping direct shoppers to the best values in every department in our stores."

The retailer's top five "value shopping tips" are:
1. SHOP THE SPECIALS - Each store has weekly and bi-weekly specials, which can be found online and in the stores' flyers.
2. SAVE WITH THE SEASONS - It is cheaper to shop seasonally. It also pays to know when the "peak" of the season for fruit and vegetables are in your region.
3. CHECK OUT STORE BRANDS - All of the company's private label products must adhere to high-quality standards while offering great value 365 days a year.
4. WASTE NOT, WANT NOT - Buy bargains in quantity and freeze extra product. When shopping, think about creative ways to use leftovers, giving them new life in soups, salads, and sandwiches.
5. BULK UP - Shop the bulk grocery bins, which can frequently be more economical. But don't forget to compare prices in bulk to 365 Everyday Value, as store brands can be less expensive at times.

To help customers navigate store aisles to find the best in-store specials and bargains, Whole Foods "Value Gurus" have recently begun hosting weekly store tours, the retailer said. "We invite customers to take a Value Tour and learn how to shop Whole Foods on a budget," said Michael Bepko, Whole Foods "Value Guru" for the company's flagship Austin store.

To find the top five value items, both conventional and organic, and to find the top five "frugal foodie finds" visit the full article at Progressive Grocer