On Dec. 2, computer consultant Jen Deaderick got on the social-networking site Twitter and posted: “Tupelo02139 is preparing.’’ It was her first missive, or tweet, on behalf of the Cambridge restaurant Tupelo, where her husband is a chef. The restaurant was more than four months away from opening.
Other tweets followed, about getting inspected, planning the menu, picking the paint. By the time Tupelo opened at the end of April, word had spread among followers of the restaurant’s Twitter stream (@tupelo02139), and their followers’ followers, and so on.
“Our opening night was packed,’’ Deaderick said. “At least half were there because of Twitter.’’
What can you do with 140 characters or less, the length of each tweet? A lot, restaurants are discovering - everything from posting daily specials to luring followers with offers of free appetizers to offering a glimpse of kitchen life. It’s all good for business.
“It’s instant and free marketing,’’ said Chris Barr, a manager at L’Espalier, which joined Twitter this month.
Restaurants using Twitter for cheap, effective marketing
Check out the entire recent Twitter Story from the Boston Globe.