May 2, 2008
Consumer interest in buying green, environmentally friendly products and healthy organic food remains high despite the tough economy, and rising food and energy prices. A recent market research survey released by Mambo Sprouts Marketing showed that consumers are placing a priority on buying green and two in three or more are using coupons, stocking up on sales, and cooking meals at home to stretch their grocery dollars.
Even with the faltering economy and rising food and energy prices, about nine in 10 (88%) consumers reported buying the same (52%) or more (36%) green environmentally friendly products vs. six months ago. About seven in 10 consumers are still willing to spend up to 20 percent more for "green" sustainable products. Only one in six (17%) respondents reported buying fewer natural and organic foods, as individual comments suggested that short-term savings would have long-term costs to their family's health and the environment. Read the full story here.
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