CleanFish is targeting upscale retail and foodservice markets with the launch earlier this year of its Fisherman's Daughter Wild Sonora Coast Shrimp and Laughing Bird Caribbean White Shrimp farmed in Belize. CleanFish, which has collaborated with the World Wildlife Fund and the Sustainable Fisheries Partnership, says Laughing Bird sales have increased by one-third since the show.
The product had a "soft launch" earlier this year, says COO Jeff Nibler. Recent new customers include Fortune Fish in Chicago, Cambridge Packing in Boston, The Berkeley Bowl and San Francisco Fish Market in the San Francisco Bay area and Santa Monica Seafood in Los Angeles.
Laughing Bird shrimp is sold fresh and is harvested, hand-peeled, chilled and shipped immediately. The vannamei shrimp are farmed at an inland closed-loop aquaculture system and are free if hormones, antibiotics and preservatives. The foodservice product is peeled and packed in 8-pound recyclable tubs, six tubs per case.
The Fisherman's Daughter wild shrimp are harvested by the Valdez-Cervantes family in Sonora, Mexico, and also are all natural. The family's sustainable shrimp harvesting methods incorporate lighter nets; smaller doors and a hydrodynamic design that means less drag on the ocean floor and less fuel use; turtle-excluder devices (TEDs) and bycatch reduction devices (BRDs); satellite monitoring technologies that assure the shrimp are harvested outside of environmental preserves; and third-party boat monitors from the Sustainable Fisheries Partnership.
Fisherman's Daughter Mexican white (vannamei), blue (stylirostris) and brown (Farfantepenaeus californiensis) shrimp counts range from U10 to 31-35 and are sold in 2-pound IQF bags, 10 bags per container. Sales are limited to the West Coast due to an unfavorable fishing season in the Sea of Cortez. Source
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