Peninsula Foodnews Newsletter - Covering restaurant and food happenings on the California central coast since 1997.
Sunday, February 10, 2008
US Foodservice Of San Francisco is now proudly stocking Petaluma Poultry sustainably raised Chicken
Rocky Jr. Natural Chicken
A premium quality broiler or fryer, Rocky Jr. is a younger bird weighing 3.5 pounds on average. USPN #4804332 14-3 ½ Lb
Natural Random Chicken Breast
A single lobe Boneless and skinless chicken breast. Fresh Packed in 4/10 Lb USPN #4796231
“Sustainability rests on the principle that we must meet the needs of the present without compromising the ability of future generations to meet their own needs.”
- University of California Sustainable Agriculture Research and Education Program.
At Petaluma Poultry, a pioneer and leader in the organic foods industry, they are dedicated to farming practices that renew natural and human resources. Their goal is to produce the finest poultry products while reducing waste, preserving the environment, supporting their employees' comfort and efficiency, and contributing to the local community.
What they mean when they say that is:
Sustainable Farming
Dedicated to farming practices that renew natural and human resources, they manage their ranches with great care to preserve the land, air and water. They grow their chickens in roomy, naturally lit barns, allowing Rocky the Range chicken and Rosie the Organic Chicken access to the outdoors. Their chicken feed, based on corn and soy, is free of animal by-products, animal fats and antibiotics; Rosie’s feed is 100% certified organic. As part of the company’s extensive recycling program, they send chicken manure to rice farmers who, in turn, provide them hulls to spread over the earthen floors of their poultry houses.
Environmental Health
Representatives from the hatchery, mill, farms and processing plant belong to the company’s Sustainability Team and lead their concerted effort to produce the finest poultry product while reducing waste and minimizing the use of natural resources. At Willowbrook Mill they voluntarily avoid using electricity during peak hours – noon to six, Monday through Friday. their packing boxes are recyclable, sealed with environmentally friendly adhesive. The hatchery donates cardboard egg flats to a rancher who raises crickets. In the processing plant they continually modify and improve their technology with the goal of improving employee comfort and efficiency. Their safety record is one of the best in the industry.
In 2001 they participated in a cutting edge, scientific experiment using ozone as a sanitizing agent is the processing plant. Ozone has the remarkable potential of eliminating the use of chlorine in our plant and reducing by 85% the use of water.
Economic Profitability
Petaluma Poultry recognizes the long term interdependence of profitability, eco-efficiency and social responsibility. They are an established, successful family business that cares for the working and living conditions of their employees. Workers receive a complete compensation package including competitive wages, full health/dental/vision coverage, life insurance and a 401-K program. Employee turnover is very low; many have worked with them for decades. By virtue of their pioneering efforts in organic poultry production, Petaluma Poultry is a leader in the organic foods industry. In this role they are constantly working to improve the laws and regulations that govern organic production. The company contributes time and resources to groups such as California Alliance with Family Farms, the Organic Trade Association and the Organic Farming Research Foundation.
Social and Economic Equity
At Petaluma Poultry they support farming and business practices that nourish the environment, the community and the individual. They are active supporters of a variety of local charities, including the performing arts, the Boys & Girls Club and the local food bank. Above all, they have an abiding respect for the agricultural roots of Sonoma County. Sustainable, diversified farming is Sonoma County’s future.
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