Chasing Trucks

These US Foodservice trucks can be elusive. When a customer is in a bind and needs product quick and you are on the road trying to find the truck...that is when they hide, like this truck did behind a tree during the ATT Pebble Beach golf tournament.





US Foodservice San Francisco driver of the year Larry King stages a Delivery on the dock at a special event.






Carl Jones, veteran driver at US Foodservice San Francisco just after sunrise-half way through his day, delivering on Cannery Row in Monterey.


ThermoKing



ThermoPrince

Server Dessert Sales Training

Not just during tough economic times, but anytime restaurateurs need to keep their staff motivated to upsell and increase check averages.

Sweet Street Desserts Ready For Tasting

It is a benefit for the business and the server.
Yet as simple as that sounds, we all need to step back and refocus on the basics from time to time.

"Let Them Eat Cake"-The Staff At Old Town Bar And Grill In Salinas Tastes And Rates The Desserts, You Have To Know What You Are Selling

With that in mind Brian Isaeff, Territory Manager for US Foodservice San Francisco and Bill Cox, of Lad Foodservice were on the Central Coast doing server training at some local establishments

According to Bill:

DESSERTS ARE IMPORTANT TO YOUR CUSTOMERS.
99.3% of patrons frequent an establishment more frequently when highly satisfied.
96.5% of patrons always or will often recommend a restaurant if they are highly satisfied.
40% of patrons say they are more satisfied with their dining experience when they order dessert.

PRICE MATTERS LITTLE.
96% of patrons are influenced to buy because their favorite dessert is on the menu
75% of consumers say that the price of desserts does not influence their decision whether or not to order a dessert.

Check out more about dessert sales strategies at Bill's Foodie Blog

About Sweet Street Desserts

Founded in 1979 by Sandy Solmon, Sweet Street Desserts offers more than 100 products each made with only the finest ingredients.

They see their products as an art form, and Chef’s rate them number 1 in both taste and appearance.

Chili Mango Jelly Bellys

The popular Latin American flavor combination of mango and spicy chili is now easily available Stateside in Chili Mango Jelly Belly jelly beans from Jelly Belly Candy Co. a natural for today’s adventurous consumers, the new flavor features real cayenne pepper, paprika and mango juice, according to the Fairfield, Calif.-based candy maker. To make room for new official flavors coming out this year the company is retiring some current flavors: Jalapeno is giving way to Chili Mango, while Peanut Butter and Grape Jelly will be replaced by Pomegranate, Sunkist® Lime and Sour Cherry. All of the new flavors are highlighted in the Jelly Belly Menu 2009 edition. For additional information, visit www.JellyBelly.com.

Esselen Indian Skeleton Found Behind Sardine Factory On Monterey's Cannery Row

Skeleton unearthed on Monterey's Cannery Row
Discovery of ancient remains halts excavation
By LAITH AGHA
Herald Staff Writer

As soon as construction crew members working next to the Sardine Factory realized they had unearthed human remains, the back hoe was turned off and a call was placed to the Monterey Police Department.

Turns out the skeleton found under the parking lot near Cannery Row was that of a woman, perhaps thousands of years old and probably a member of the Esselen Indian tribe.

The remains were found Wednesday as a ditch was being dug from the parking lot to the back of the restaurant. A skull and about half of a skeleton came up in the back hoe's scoop.

"We immediately stopped the job," said Frank Donangelo, vice president of planning and development for the Cannery Row Company, which owns the property.

After the Police Department received word of the bones, officers blocked off the area and a coroner and pathologist arrived to assess whether a crime had been committed.

After the bones were determined to be ancient and did not need to be investigated as evidence of a crime, a call was made to representatives of the Esselen Nation, which has local ancestral roots.

Morley said she could not estimate how old the remains are, but Indian remains found on the site in the past have been dated from 2,000 to 6,000 years old.

The skeleton found Wednesday was about four feet underground, which is a clue to the age of the bones, Morley said. Sea shells found during the dig a layer above the skeleton are probably 500 to 1,300 years old, she said.

Morley said the land under the parking lot, which is between Foam and Wave streets, was excavated in 1980 and found to be the site of a "major village" from precolonial times.

"When they tore down the houses" that used to stand where the parking lot is, "they found lots of burials," she said.

Read the rest of the story at the Monterey Herald.

National Honey Board Promotion Idea Calendar

National Salad Month. Offer a menu of streamlined salads drizzled with low-fat, honey-based salad dressings. Use the Honey Board's fanciful "I Flip For You Honey" posters and table tents to set the mood for your sensational and slimming salad menu.

Get summer off to a great start with cool honey desserts. Try mixed berry honey pies topped with honey whipped cream. Offer honey shortbread cookies for Father's day.