Monday, July 21, 2008

Beef Value Cuts

The beef industry’s checkoff-funded New Products Initiative is dedicated to increasing the value of the chuck and round and stimulating the development and launch of new, innovative products containing beef and veal. The Beef Innovations Group is a team of experts who collaborate and conduct activities that provide the industry with product ideas and tools to make their new beef products successful. Members of the team represent more than 200 years of combined new products experience, including meat and food scientists, operations experts, marketers, chefs and culinary professionals who have worked in the meat packing, processing, packaged goods, foodservice and retail industries.

For information about how to use value cuts from the chuck and the round visit the beef innovations group website.

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